Your website is not your brand. It is, however, a major element of your brand and will often be your potential new clients/customers first impression of your business. Your website will be how people perceive you and your business.
In a study conducted by the Stanford Persuasive Technology Lab, nearly half (46.1%) of the participants said that the website’s design and functionality was the number one criterion for discerning the credibility of the presented material and the company presenting it.
Founder of User Interface Engineering and research expert Jared M. Spool claims “brands are perceptions” and “brand elements, such as names, logos, tag lines, trademarks, and packaging, are shortcuts to those perceptions.” People are drawn towards brands they trust, which means that the design elements will directly affect your overall branding strategy.
Then that’s what you’ll get!
Mobile users in the US is now higher at 51% compared to desktop (42%).
Structuring content for SEO is important for better rankings.
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