Remember when stuffing a bunch of keywords on a page was the best way to get search rankings? Well, those days are long gone. In fact, search engines now frown upon such tactics. Now you need the right keyword phrases, placed on the right pages, and in the right order. Effective search engine optimization (SEO) can drive new visitors to your site, but you better make sure that they find exactly what they’re looking for the second they click on that link or they will be off your site in about a nanosecond. Smart SEO copywriting tactics are a must these days, which means that if writing content is not your forté, hire a professional.
With your keyword phrases in mind check to see if you’re on message, on target, and providing your visitors with the exact information that they’re looking for — the reason they clicked on the link that brought them to your site. The main keyword phrases should be in all the Meta tags, and of more import, they need to be in your content, and in order or relevance.
Optimize a page for two or three search phrases, not dozens of them, and start with longer search strings, as opposed to singular words. Think of how you would Google something; how PEOPLE use search engines, and which keyword phrases they might use to find you. A lot of people tend to make the mistake of writing for search engines, as opposed to writing for the people doing the searching.
You don’t need to spend a lot of time optimizing every page of your site. There are SEO best practices that you can apply to all pages, but you’ll want to focus on the select few pages that bring in the most visitors to your site. (Note: If you’re not using Google Analytics on your site, you should be… and if you have to ask, “What’s that?” chances are it’s not on your site.) Some of the pages you target for optimization may not necessarily be the top pages in your site architecture. The important thing is to make sure that your pages are highly relevant for some very specific search phrases.
What if you have no content on your site (i.e. Photographers and Florists)? Then you should considering setting up a Landing Page, either on or off your site. If you’re using a Pay-Per-Click advertising campaign, then you may want the landing page off the site for tracking purposes. Either way, apply the same SEO strategies to your landing page, and be sure to include a very specific call to action.
We can set up a landing page for you and have it live on the Net in as little as 24 hours.
Cost: $100.00 (includes Up To 3 images and an eNewsletter subscription box) – $250.00 (includes Up To 7 images an an eNewsletter subscription box. (There’s an added charge for video installs, or any special scripting).
Examples of Landing Pages:
- TranSafe™ Bariatric System. (NOTE: This Landing Page was just launched on 4/24 – the Web Hosting company is still working on the server side for the video installation. At the moment, the video may not work for Mac users.)
- PIR and Associates
