Regardless of the type of business you run, you have information that can contribute to the education of the marketplace. The question you need to ask yourself is, “How can I get that information out there?” If you would like to add short bits of information, or keep your clients up to date on a regular basis, adding a simple blog to your Website could, over time, generate significant traffic, additional credibility, and ultimately new customers. Make a decision to dedicate about 45 minutes a day (or every other day) online, posting meaningful comments, providing answers to frequently asked questions, or posting industry news. Positioning yourself as an authority in your industry will drive solid traffic to your blog or Website.
Blogs can be interactive; it allows readers to post comments on your articles and posts, if you so desire. It’s also a good idea to post on other topic-related message boards and/or blogs, providing a link back to your Website. By posting elsewhere on the Net, over time, you could develop an experts reputation within your niche community while at the same time you’re providing links back to your site (which makes excellent “spider food” for the search engines). Blogs are also an excellent way to help increase your rankings with the search engines, especially if your existing site has little to no content. Google loves original, and relevant, content!
Most blogs can be designed to match the look and feel of your Website.
Blogs can also be used as a Content Management System (CMS) making it easy for your to add fresh content on a weekly, daily, or even hourly (if you felt inspired to do so), basis. Blogs designed to be the main Website are considered to be a new design; Not an update to the site, nor Web Maintenance. If you want your Blog turned into a CMS with customization that doesn’t exist out of the box (see example here), that would be considered a new Website. [Request a quote]
For WP Blogs: Your server must be running the latest versions of Apache, PHP, MySQL.
Suggested WordPress Plugins:
Gravity Forms – More than a simple fill-in-the-blank Contact Form. This plugin provides a wide array of “Form Management” features and functionality. Click here to view more details and to buy this plugin. (Aff link)
For backing up your WordPress site – VaultPress.com