Mobile devices have created an “always on” culture, yet only 6 percent of small businesses have a mobile website that works across all devices. What’s even more surprising is that 45 percent of small businesses (SMBs) don’t have a website at all.
According to Kleiner Perkins Caufield & Byers’s annual Internet Trends report, on average, people check their smartphones 150 times a day.
Various mobile marketing stats show that consumers are more likely to purchase from a mobile optimized website. Google reports that 40% of mobile consumers move on to a competitor’s site if the site they’re on is providing a bad mobile Web experience. In fact, as a first step in helping mobile users to have a better mobile web experience, Google has been working on “Mobile-friendly designation rewards.” Furthermore, a majority of people wouldn’t recommend a business with a bad mobile site.
Of smartphone users, a massive 94% have needed to call a business directly when searching for information. TAP to call makes it more convenient to make that call.
THE TAKEAWAY: Any business that does not have a mobile responsive website is missing out on one of the most powerful marketing tools available to them.
No Business is Too Small to Have a Website
The vast majority (93%) of business purchase decisions start with an internet search. Without a website, you will never be included in those search results.
If you have a business, you need a mobile website. Unless, of course, you have no desire to grow your business or simply do not want to take on any new clients.
If you can, try to make sure you have a website because otherwise people won’t be able to find you. And that would really be a shame because if people have a great business, we want to know about that. It would suck if we weren’t able to find a website on the web. — Matt Cutts, Google
Another reason to have a website: Your website provides instant gratification, which is what the vast majority of people want. With widespread mobile usage, people are shopping online anytime, from anywhere, for everything!
Mobile Exceeds PC Internet Usage for First Time
In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage.
The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. – comScore
How do consumers use mobile devices to access the Web? According to Online Publishers Association/Frank N. Magid Associates:
- 99.5 percent access content/information
- 63.1 access the Internet
- 62.1 percent check email
- 49.2 percent listen to music
- 46 percent play games
- 41.7 percent download and use apps
- 15 percent make purchases
- 15 percent read a book
For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business, with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone, with 13% reporting making a purchase between $1,000 to $4,999.
Security concerns and having a website not mobile enabled were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices. (IDG Knowledge Hub)
It’s not enough that you just have a website. If you want to be taken seriously, you need a professional-looking site. Since many consumers search for information online prior to making a purchase, or setting an appointment, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed in the 80s, or doesn’t work at all on a smartphone or tablet, your chance at making a good first impression will be lost… in about 5 seconds, or less.
A well-designed mobile website is a great way of instilling confidence with your potential new customers/clients.
More Mobile Stats
- Global smartphone use will reach 2 billion by 2015 (Bloomberg)
- Of the estimated 30 billion annual mobile searches, about 12 billion are local searches (Search Engine Land)
- 77 percent of mobile searches occur at home or work — even if a PC is nearby and readily available (Search Engine Land)
- 81 percent of people prefer mobile for its convenience and speed (Vocus Blog)
- Google conducts 30 million click-to-calls each month (SmallBizTrends)
- 60 percent of mobile users expect a website to load in less than three seconds (Gomez – What Mobile Users Want)
The future of mobile devices: Wearables and shareables and driveables! Oh my!