Writing blog content for your business on a regular basis takes time and effort, but definitely has its benefits.
To back up that statement, allow me to put forth some very impressive stats on the benefits of business blogging.
Benefits of Business Blogging
- On average, company blogs generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages.
- 69% of businesses attribute their lead generation success to blogging. (HubSpot ROI Study)
- 57% of businesses have acquired a customer through their company blog.
- US internet users spend 3X more time on blogs and social networks than in email. (The Nielsen Company)
- Inbound marketing (i.e.blogging, social media) costs 62% less per lead than outbound (i.e. paid advertising, trades hows, email blasts, etc. ) marketing.
Every time you put up a new article on your blog you create another opportunity for someone to find your website, even if by accidentally stumbling upon it while searching for general information on a related topic, product or service. In addition, every blog post you write creates a new URL for the search engines to find. The more URLs you have, the higher the chance of people learning about you and your business.
Nobody cares how much you know, until they know how much you care.
– Theodore Roosevelt
Pick a Person To Write For
One of the main concerns I hear from my clients is that they have no idea what to write about. If you’re struggling to come up with a topic to write about, pick a person to write for instead. You talk to your clients and customers on a daily basis; answering questions, comments and concerns. Chances are that what you’re saying to them in person may be of benefit to some, if not all, of your target audience.
Often times, whenever I come across a news article about something I know would be of interest to one of my clients, I email the link to the article. I want my clients to know that I’m not only interested in the success of their website but also in the success of their business. If the news article is something that pertains to SEO or web design in general, I’ll share it with all of my readers here on the website and/or in my newsletter.
Another source of inspiration for your blog post — your own email. How often do you answer the same questions in email? Or you lacked the time to give an in-depth reply to a question? Whenever I find myself short on time (which is far too often), I’ll copy the email along with my truncated reply into a blog post, put it in Draft mode, then expand on it when time permits.
Share industry news, your views, tips, and links to other related articles. Blog about any special offer you may have going on, or give away something of value such as a free eBook.
How Frequently Should I Post New Articles?
Another concern I hear is absolutely true: Writing blog posts sucks up major blocks of time…which, as a business owner, you don’t have.
How well I can relate to that one. I can barely manage to keep breathing 13 times a minute let alone write articles on a regular basis for my own blog.
To determine just how often you should be blogging, do a Google search on your competitors. See if their organic search results take you over to a blog post on their website. How often are they posting on their sites? Once a week? Twice a week? Every day? Not at all? Whatever your competitors are doing on their blogs, you need to outperform them.
If your competitors are blogging once a week, that’s something you can most likely handle. Your blog posts don’t need to be thousands of words in length; Though Google is starting to really like verbosity. On the other hand, if they’re blogging much more frequently than once a week, then you may want to hire someone to write x-amount of blog posts each month for your site.
Blogging is one of the most important factors in getting found in search results. If you want to see any improvement in organic search results, you will need to put up fresh content on a regular and consistent basis. Search engines will return to sites based on the quality of the content and the frequency at which the site is being updated with new content.
Aside from the obvious SEO benefits, posting on your business blog on a regular basis shows your customers and clients that you’re keeping up with current trends in your industry and brings value to the table. It also keeps your site relevant in the eyes of Google.
And, if you want a little extra “Google love,” then you will need to make sure that your website/blog is mobile friendly! I’ve been seeing quite a few of my clients getting top rankings on pages 1 and/or 2 when searching via my smartphone using Google’s Voice search feature.
Contact me if you need help setting up your blog, or having it customized to match the look and feel of your existing website.