Traditional advertising methods and/or using Pay-Per-Click ad campaigns on Google or Social Media sites can be costly. If you’re not running a multi-million dollar company with a huge marketing budget, consider these options for marketing your business on a shoestring budget.
- The tried and true email marketing campaign, using services such as Constant Contact, MailChimp, AWeber and others.
- Offer coupons, discounts or give-aways.
- When possible, provide a free sample of your product, or offer a free trial.
- Leverage social media; It’s free and easy to get started. You don’t need to be on ALL social platforms, just the ones that reach your customers best. Remember to be “social” and not just auto-post or Tweet without ever interacting with your online community.
- Make use of video animation.
One of the fastest growing ways to visually convey your message to your online audience is through the use of video and video animation (also known as Whiteboard Animation).
By 2020, mobile will be the biggest online advertising market, and video the fastest growing. (Source: Business Insider)
Here’s an example of an animated video I put together for the purpose of this article (Yes; Huxhold & Associates is one of my clients):
Want to see an example of one with more color and a different type of animation in it? Contact me for the link to the demo.
Videos can be the least expensive and best way to market your brand, your website, or your services! Videos can be made once and then placed on your website, YouTube, your social media sites, and your newsletter! Adding a video to marketing emails can boost click-through rates by 200-300%! (Source: HubSpot)
Google is always in search of fresh content, including videos. Having videos on your website will help increase the amount of time a user spends on your website, which in turn, signals to search engines that your site must be of value. Boosting your site’s SEO is just one of the benefits of having videos on your website.
Top Benefits of using Video to Promote Your Business:
Animated videos are more visual than text.
90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. (Source: “19 Reasons You Should Include Visual Content in Your Marketing.”)
Admit it… you loved cartoons as a kid and, if you have kids, you most likely watch cartoons and animated movies with them! If you want people to “emotionally connect” with your content, service, or product, animation is worth the investment. Cost varies, depending on how animated you want the video to be and how customized you want it. Cost depends on whether or not you’re going to use a professional for the voice-over — or if you’re going to have voice-over. The above example that I made does not have voice-over… but it could.
Animated videos (or explainer videos) can differentiate your content from everything else out there! Aside from that, they’re a fun alternative to text content!
Contact me if you would like to have an animated video to use as your marketing tool!
Think about what information your customers or clients are seeking that can be easily condensed into a short 1-2 minute video. It’s much easier to watch a short video and get the information they need than to read through an entire article. A combination of both video and quality content is an excellent online marketing strategy; for your business AND for search engines!
Sidebar: I’ll also be offering another type of animated video soon!